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Campaign Builder 7.0 User's Guide » Define Dynamic Content to Merge  » Specifying Symbol Data Type  » Using Intrinsic Symbols

Common Content

Common Content

Using Intrinsic Symbols

To use an intrinsic symbol in a cell, enter the symbol name (with underscores) in the Content tab of the cell. The symbol appears in the Symbols tab with the data type Intrinsic.

If you use the Add Symbol button in the Symbols Tab, you can enter the name of an intrinsic symbol but this creates a symbol of a non-intrinsic data type. You cannot assign the data type Intrinsic to a symbol created this way. If you use the name of an intrinsic symbol with a non-intrinsic data type, you cannot use the intrinsic symbol in the cell content.

The following are intrinsic symbols:

Intrinsic symbol

Description

_#BASE36(<content>)__

BASE36 encodes the value within the (). The value may also be a merge field.

_#BR__

Tag for HTML. Line feed for text.

_#CELLNAME__

Cell name.

_#DROPDATE__

Drop date in (SQL) format YYYYMMDDHH24MISS.

_#LF__

Line feed. ASCII character 10.

_#MAILINGNAME__

Mailing name.

_#URLENCODE(<content>)__

URL encodes the value within the (). The value can also be a merge field.

_#URLENCODE(<content>)__

URL encodes the value within the (). The value can also be a merge field.

_#VM__

Virtual MIME type. A single character: t | a | h

CELLID

CellID.

CID

Unique identifier of e-mail recipient.

CLIENTID

ClientID

COMPFIRSTLASTNAME

Computed first/last name. If the value seems invalid, the default value is merged into the cell content.

COMPFIRSTNAME

Computed first name. If the value seems invalid, the default value is merged into the cell content.

COMPFULLNAME

Computed full name. If the value seems invalid, the default value is merged into the cell content.

DATEDAYABBRNAME

Day name abbreviated. Example: Sun

DATEDAYFULLNAME

Full day name. Example: Sunday

DATEDAYFULLNUM

Full day number. Example: 05.

DATEDAYNUM

Day number in date. Example: 30

DATEMONTHABBRNAME

Month abbreviated. Example: Jun

DATEMONTHFULLNAME

Full month name. Example: June

DATEMONTHFULLNUM

Full month number. Example: 06.

DATEMONTHNUM

Month number. Example: 6.

DATEYEARABBRNUM

Year number abbreviated. Example: 05.

DATEYEARFULLNUM

Full year number. Example: 2005.

DROPDATE

Date when the mailing is schedule to be sent, in the format YYYYMMDDHH24MISS.

ECELLID

BASE36 encoded cellid.

ECID

BASE36 encoded cid.

ECLIENTID

BASE36 encoded detectexpires value.

EDETECTEXPIRES

BASE36 encoded detectexpires value.

EDSECUREI

For internal use only.

EDUSERHASHKEY

For internal use only.

EEMAIL

BASE64 encoded _EMAIL__ value.

EFIRSTNAME

BASE64 encodeded _FIRSTNAME__ value.

EFULLNAME

BASE64 encoded _FULLNAME__ value.

EGROUPID

For internal use only.

EINSTANCEID

For internal use only.

ELASTNAME

BASE64 encoded _LASTNAME__ value.

ELISTID

BASE64 encoded _LISTID__.

EMAIL

Recipient's e-mail address.

EMAILGROUPID

For internal use only.

EMIME

For internal use only.

EOCID

BASE36 encoded _OCID__.

EOEMAIL

BASE64 encoded _OEMAIL__.

EOLISTID

BASE36 encoded _IRIGINALLISTID__.

FORMAT

Format of the current row. One of: T | A | H | M.

FTFCELL

Whether the cell is original or has been forwarded to a friend.

FTFLINK

Abbreviation of actual link.

HOSTEDLINK

For internal use only.

INSTANCEID

For internal use only.

INVALID

Used to abort a merger.

ISPKEY

For internal use only.

LISTID

List that the e-mail recipient is part of for reporting purposes.

MAILACTION

For internal use only.

MAILINGID

MailingID.

MAILTAG

For internal use only.

OCID

Original CID. Only different for proofs and clones.

OECID

Original _ECID__.

OELISTID

Original _ELISTID__.

OEMAIL

Original _EMAIL__. Only different for proofs and clones.

ORIGINALLISTID

Original _LISTID__.

REDIRECTDNS

Domain Name to use to redirect the link.

TIME12HOUR

Hour portion of time in 12 hour format. Example: 5.

TIME24HOUR

Hour portion of time in 24 hour format. Example: 17.

TIMEAMPMLC

am or pm value of time in lowercase. Example: pm.

TIMEAMPMUC

AM or PM value of time in uppercase. Example: PM.

TIMEMINUTE

Minute portion of time. Example: 30.

TIMESECOND

Second portion of time. Example: 30.

TRANSACTIONID

For internal use only.

UNSUBDNS

Domain name to use for unsub link.

UNSUBLINK

Abbreviation of actual unsub link.

UNSUBVERSION

For internal use only.

See Also

Specifying Symbol Data Type

Using Case Symbols

Using Constant Symbols

Using Data Column Symbols

Using Grid and Grid Object Symbols

Using Quick Test Symbols

Using Custom Symbols

Using Plugin Symbols

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