Guidelines for Text Content

The following guidelines are intended to help you to create text content that renders consistently across most major e-mail clients:

Use supported character sets

In general, you should use only ASCII characters in text content for maximum compatibility with e-mail clients. Replace non-ASCII characters (for example, superscript symbols such as ™) with ASCII equivalents. For example, replace ™ with (TM).

For international e-mail requiring multi-byte character sets, contact your Account Team.

Organize the content

Text based e-mail clients do not support any copy formatting or HTML code (other than the <A> tag for links). Instead, you can use a string of asterisks or dashes to visually organize the copy and improve the appearance of the layout. For example:

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SPECIAL OFFER - 30% OFF

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Use hyperlinks in text

To insert a hyperlink in the Text layout, use the same syntax as for HTML without any formatting or anchor tags attributes, as follows:

<a href="http://images.ed4.net/images/htdocs/placeholder.htm">

http://images.ed4.net/images/htdocs/placeholder.htm</a>

Although the Text format does not support display names, using this syntax with the URL as the display name allows you to give these links report names in the Links Tab. You can then use the report names for tracking purposes in text e-mail clients that do display hyperlinks.

e-Dialog recommends that you avoid placing hyperlinks in the middle of sentences or paragraphs in your text copy. Below are examples of proper and improper link placement:

Proper link placement

Link placed on its own line:

Improper link placement

Link placed in the middle of a sentence: