Step 1. Set Up the Audience

To set up an audience:

1. Enter the basic information about the audience, including:
   • Audience Name

     This is required. You should name the audience to reflect its purpose. This name appears in Campaign Builder to distinguish it from other audiences.

     Tip: When naming your audiences, be descriptive and use consistent naming conventions across mailings so that you can easily identify them in Campaign Builder.

   • Audience Description

     The description can contain more detail than the Audience Name, and is intended to help you identify the audience later on. This information appears in Campaign Builder. This is especially important for administrative users who are creating audiences for other people within the organization. For Professional Service-generated mailings, the description helps give more information to your Professional Services Account Team.

   • User Permissions

     Note: This is for Administrators only (Do not touch)

     Your designated Administrator can assign permissions that determine who has access to which audiences. If this option is not available to you, the audience you create is only available to you for Campaign Builder mailings. This section does not apply to audiences uploaded for Professional Service-generated mailings.

2. Click Next.