About Quick Test

e-Dialog Quick Test™ provides the means to quickly and easily test audience response to a cell by sending several different test versions of the cell to sample audience lists taken from the full cell audience. A test version of a cell consists of a set of special quick test symbols (strings and/or content objects). These quick test symbols are very similar to Case symbols. The difference is that a quick test symbol's value depends on the test version, rather than a data column value.

You can use any number of quick test symbols anywhere in the cell that ordinary symbols can be used. For example, you can test the subject line, parts of the cell content, or the full cell content.

When you have enough quick test results to choose the winning version of the cell, you mail that version to the remainder of the full audience, knowing that you have sent the most relevant, actionable message possible, maximizing your e-mail marketing revenue. This process is sometimes called quick relevancy testing.

Quick Test Process Overview

Quick Test does not have a graphical user interface of its own. The process of setting up a Quick Test involves creating a special mailing, a special cell and affects four of the cell tabs in Campaign Builder:

1. 

   For reporting purposes, e-Dialog recommends that you create a separate mailing to contain each Quick Test cell.

2. 

   Create a new Quick Test cell.

3. 

   In the Configuration Tab:

   1. Activate Quick Test.
   2. Specify the number of test versions to send.
   3. Specify the size of the total test audience as a percentage of the full cell audience.

   Complete instructions are provided in Configuring a Quick Test Cell.

4. 

   In the Symbols Tab:

   1. Create one or more Quick Test Content and Quick Test String symbols.
   2. For each symbol, define the rules to apply for each version of the test.

   Complete instructions are provided in Creating Quick Test Symbols.

5. 

   In the Proof Tab

   1. Create your sample data file as usual.
   2. When you send one-up proofs and lproofs, choose which versions of the test to send to each sample file proofreader.

   Complete instructions are provided in Proofing a Quick Test.

6. 

   In the Execute Tab:

   1. Start the Quick Test (mail the test cells).
   2. Use Pulse Reports to monitor the test.
   3. Wait for the test to complete.
   4. When you have chosen a winner, select that version of the cell.
   5. Send the winning version to the remaining audience.

   Complete instructions are provided in Executing a Quick Test.

How Quick Test Works

When you start a Quick Test, Campaign Builder:

1. Creates a clone of the Quick Test cell for each test version.
2. Builds a sample data file for each clone.
3. Mails the clones.
4. When you choose the winning version, creates a final clone of the Quick Test cell.
5. Mails the final clone to the remainder of the audience.