Creating an Insight Builder Query

An Insight Trigger can use any Insight Builder query and an Insight Builder query can be based on any data available within Insight Builder. However, for a query to make sense within the context of an Insight Trigger, it must be based on:

• One or more audience lists, typically including data feeds from Web sites
• One or more Trigger Buckets

To create an Insight Builder query:

1. Open Insight Builder.
2. Click the Audiences icon to open a list of existing audiences.
3. Choose at least one target audience field.
4. Click the Actions icon in Insight Builder to display a list of existing Trigger Buckets.
5. Choose at least one Trigger Bucket rollover range field.
6. Drag and drop your chosen target audience and Trigger Bucket fields into an AND statement block. See Understanding Insight Builder Drop Zones for information about drop zones and query logic.
7. A minimal Insight Trigger query must look something like the following example:

   

Note: Failure to include a target audience field and a trigger bucket field in the query can produce unexpected and undesirable results. For example, a query that contains an EXCLUDES ALL field with no target audience field creates a dynamic audience list that contains every e-mail address in the Master Database.