Specifying the Insight Audience

The Insight Audience tab is different from the Audience tab in a standard cell. The sections are that are different are highlighted in grey:

This section describes the sections that are different in a triggered cell. For descriptions of the other sections, see Define the Target Audience section of the Campaign Builder 7.0 User's Guide.

Specifying Insight Builder Queries

To build the audience dynamically:

1. Move one or more existing Insight Builder queries from the left-hand pane or click Insight Builder to open Insight Builder (as described in Creating an Insight Builder Query).

   

   Each time the Trigger runs, it executes the selected queries and generates a new audience list, which determines who should receive the triggered message. If you select multiple queries for a single trigger, the generated audience list contains the union of the results of the queries.

   Note: Ensure that at least one query used by a triggered message includes an existing audience list, typically one associated with a data feed from your Web site, as in the following query:

   

Specifying the Lproof Audience

To specify recipients of Lproofs:

1. Move one or more existing audience lists from the left-hand pane to the right-hand pane.

   

   These are the same audience lists that appear in the Audience pane of a standard cell. They have two purposes:

   • Receive the cell for proofreading purposes when the trigger executes in the Lproof or Mail with Lproof drop state as specified in the Execute Trigger tab.
   • Provide a target audience to use when building a sample data file in the Proof tab.

     Note: The Lproof Audience does not receive the e-mail proofs sent from the Proof tab.