First Message

1. Create the Trigger Bucket
   1. Start Trigger Manager.
   2. Create the following Insight Trigger bucket:

   

   A recipient moving into the First Message 30+ range is the event that sends the second message.

2. Create the Insight Builder query
   1. Start Insight Builder.
   2. Create the query.

      You create the query for the first message using only the target audience and the All range.

   

   • The INCLUDES field is the initial target audience.
   • The EXCLUDES field prevents the message from being sent to a recipient more than once.

      

3. Specify the Insight Audience
   1. Start Campaign Builder.
   2. Create or edit the cell.
   3. In the triggered cell's Insight Audience tab, select the First Message Query.

   

4. Execute the trigger

   In the Execute Trigger tab, select the First Message Trigger Bucket.