Trigger Mechanism Overview

An Insight Trigger mailing contains a triggered cell that is very similar to a standard cell except that the triggered cell itself is never executed. Instead, the triggered cell provides a template for a series of cloned standard cells, which are executed (unless the audience list is empty).

Every 24 hours (on specified week days and time of day)

Notes

• The trigger mechanism is based on a 24-hour clock. It checks the time continuously and executes triggers at their appointed times.
• When Campaign Builder 7.0 clones the triggered mailing to create a new standard mailing, it names the mailing by appending a hyphen followed by the month and two-digit year to the trigger mailing name
• When Campaign Builder 7.0 clones the triggered cell to create a new standard cell, it gives the new cell the same name as the triggered cell. Thus, consecutive empty audience results can produce a long list of identically-named cloned cells beneath the triggered cell.
• The Drop State action performed is the one specified in the Insight Trigger cell:
  • Mail
  • Mail with Lproof
  • Lproof
  • Setup

  See Execute Trigger for more information about drop states

  Every 24 hours at 1:00 a.m. Eastern Time, Insight Builder updates the rollover range counts in all Trigger Buckets. Thus, multiple Insight Triggers that query the same Trigger Bucket within the same Insight Builder 24-hour cycle get the same range counts.

Every month Campaign Builder automatically:

1. Clones the Insight Trigger mailing, producing a standard mailing
2. Names the clone by appending the month and year to the original name
3. Transfers automatic execution to the new mailing