About Insight Triggers

Insight Trigger mailings automatically send e-mail to a dynamically generated audience list on a user-defined schedule. The audience list is created by executing an Insight Builder query that can be based on any data available to Insight Builder, including audiences, campaign results, and profiles. For example, you can send:

• A welcome message immediately after a customer registers on your site
• A special offer when a customer abandons a shopping cart on your site
• A promotional message on a specific day followed by the same message three days later to anyone having opened (or not opened) the first message, and another fours days later
• A sequence of messages that varies in content according to accumulated data from previous messages

To avoid sending the same triggered message to the same e-mail address multiple times, you define an Insight Trigger Bucket in Insight Builder. You use the data collected in that bucket in the query that generates the dynamic audience list. The Trigger Bucket is a cumulative record of all the e-mail addresses that have received a particular triggered message over the life of the mailing. The Trigger Bucket records the results of all previous executions of the triggered cell in optional rollover ranges based on specific days or ranges of consecutive days relative to the current date.