Specifying Symbol Default Value

The Default field is available for the following symbol data types:

Data Column, Content Case and String Case

Usually, there is a database value available for each symbol sent to each e-mail recipient. For example, if the greeting of an e-mail contains the instrinsic symbol _FIRSTNAME__, each recipient gets an e-mail that contains his or her first name. However, if the client data does not include a recipient's first name, the symbol is replaced with the default value that you specify.

For example, you can specify Valued Customer in the Default field for _FIRSTNAME__. Whenever the data column has no value, the greeting appears as "Dear Valued Customer,".

For Content Case (and Content Constant) symbols, you can choose a content object from the Content Library by doing the following:

1. Click the content object icon to open the Content Library.
2. If necessary, use the Search pane to find the content object you want to use.
3. Click a content object to select it.
4. Click Done.

Content Constant and String Constant

The values substituted for these symbols are defined here. There is no non-default case.

Custom

For Custom data types, click the drop-down and choose one of the custom values created by your Account Team.

Grid Object Symbol

A grid object associated with the cell is defined here. There is no non-default case. The value of the symbol is automatically set to the grid name.

Grid Symbol

The values controlled by the grid objects associated with the cell are defined in these symbols. There is no non-default case. The value of the symbol is automatically set to the grid name, followed by a period, followed by the grid column name.