Sequence of Messages

This is an example of how to send a sequence of three messages consisting of three Insight Trigger cells.

1. The first message goes out whenever a new recipient is added to the audience list.
2. The second message goes out 30 days after the first message to any recipient who has not opened the first message.
3. The third message goes out 30 days after the second message to any recipient who has not opened the second message.

Each Insight Trigger cell:

• Has its own Trigger Bucket
• Uses a query that builds an audience based on the previous cell's Trigger Bucket
• Continues to execute until 999 days have passed or the End Date specified in the Execute Trigger Tab is reached