About Campaign Builder

e-Dialog Campaign Builder™ provides a comprehensive campaign management solution that enables you to create and send highly relevant e-mails: easy configuration and set-up, powerful custom publishing tools, seamless audience selection, and superior proofing functionality.

Campaign Structure

Campaign Builder uses a three-tiered campaign structure:

This three-tiered campaign structure allows you to:

• Organize and separate automated campaigns that have hundreds of mailings and cells
• Clone mailings and/or cells for ongoing campaigns

Process Overview

Although Campaign Builder offers flexibility in the campaign building process, you generally follow a step-by-step process that includes the following:

1. Create a Campaign.
2. Create Mailings within a Campaign.
3. Create Cells within a Mailing.

   You use the tabs in Campaign Builder to complete each of the following steps to create cells.

   1. Configure Cells. (Configuration Tab)
   2. Define the Target Audience for a cell. (Audience Tab))
   3. Create Content for a cell. (Content Tab)
   4. Modify Links and Set Up Reporting Options (Links Tab)
   5. Define Dynamic Content to Merge into a cell, including rules that specify what content to merge in what circumstances. (Symbols Tab)
   6. Create the Audience Export File, which is the data file that includes the list of e-mail recipients for a cell. (Export Tab)
   7. Proof the e-mails that include sample audience and merged content. In this step, you send live proofs of e-mails to internal and external proofers. (Proof Tab)

Send the Final e-mail. (Execute Tab)