About Pulse Reports

e-Dialog Pulse Reports™ lets you get a quick performance snapshot of a recently mailed campaign (available within minutes of sending the mail). Pulse Reports allows you to access certain measures of your customer's and client's actions to make marketing decisions, such as whether to alter the content of the message that has not yet been sent because of certain results or whether to use a certain subject line because of the results it yields.

To get results as immediately as you can in Pulse Reports:

• You can only access one pulse report at the cell level at a time
• Pulse Reports does not report on formats

  Your open rate percentage is based on the net mailed, even though not all of your audience may have received the open detector because they did not receive the HTML format.