What is a Query?

A query is a way to get a list of customers who meet certain criteria. In a simple query, you might ask for all of your customers who meet one criterion, for example, all customers who are female. Generally, however, you combine criteria to further refine the results.

For example, a query with multiple criteria might generate a list of customers who are between the ages of 23 and 40, earn more than $150,000 a year, are Frequent Clickers, and did not click on the Monthly Newsletter mailing.