About eReports

e-Dialog eReports™ is an in-depth reporting tool, that provides insight into the performance of your e-mail campaigns and programs. It allows you to analyze campaign results far beyond just click-throughs and open rates. eReports can track performance down to the link or domain level, and accurately measure conversion tracks – the most effective metrics for determining return on investment in an e-mail campaign.

eReports offers:

• Real-time reporting of vital campaign performance statistics
• More available performance metrics than alternative reporting tools
• 16 standard reports, with customer reports available upon request
• Ability to export reports to Microsoft Excel spreadsheet format

Features of eReports include:

• Fully automated data capturing and report generation
• Intuitive Web interface with around-the-clock access to data
• Flexible selection and sorting capability with drill-down reporting
• Customizable views that include raw data, percentages, and charts
• Visual live reports with heat gauge click-through activity indicators
• Ability to analyze and compare results from multiple campaigns

With eReports you can generate reports associated with a campaign, mailing, cell, audience, domain, format, or link. eReports provides the following metrics:

• Total mailed
• Net delivered
• Delivery rate
• Open rate (HTML)
• Total click rate
• Unique click rate
• Unsub rate
• Conversion tracks

Conversion tracks include metrics such as percentage of net delivered, percentage of unique clicks, and average revenue per customer. These metrics are essential in determining how well your e-mail campaign is delivering a return on investment and how you can improve it.

eReports also features Pulse Reports, a unique reporting subset that provides instant access to vital performance metrics as the campaign is mailing. You can examine opens, clicks, and conversion rates by the day or by the hour, and track real-time performance of categories, domains, and links. It is the timeliest and most effective tool for measuring e-mail productivity.