About Data Director

e-Dialog Data Director™ lets you manage your data through e-Dialog Precision Central™ for both mailings generated through e-Dialog Campaign Builder™, as well as through your Professional Services Account Team.

Data Director provides more precision by empowering you to upload and maintain your own Campaign Builder audiences. For mailings generated through your Account Team, the capabilities of Data Director allow you to update your Master Database easily.

e-Dialog's data management architecture is built specifically to give you the flexibility to execute Professional Service-generated campaigns through your e-Dialog Professional Service Account Team and self-service mailings using Campaign Builder, while leveraging a single, centralized, up-to-date data source for each.

Your Master Database, hosted by e-Dialog, is automatically updated with detailed click and conversion history for each recipient of each campaign, as well as with any profile updates or unsubscribe requests. Data Director allows you to easily add new data or new audience definitions to your Master Database, and to export audience lists for further analysis or segmentation.