Precision Central Applications

Introducing Precision Central 7.0 » Introducing Precision Central » Precision Central Applications

Precision Central Applications

e-Dialog Precision Central™ is a comprehensive suite of tools that let you create, manage, and track the success of your e-mail marketing campaigns.

Note: Your organization may not have access to all of the applications listed here. If in doubt, contact your account representative to review your application permissions.

The tools available in Precision Central include:

To...	Application	Description
Create and manage customer communication	Campaign Builder	Create and send highly relevant e-mails Campaign Management > Campaign Builder
	Trigger Manager	Set up rules to automatically send e-mail to a dynamically generated audience Utilities > Trigger Manager
	Grid Publisher	Create complex mailings using table-drive logic Utilities > Grid Publisher
	News Publisher	Create, send, and manage e-mail newsletters Campaign Management > News Publisher
	Poll Builder	Create simple polls to embed in or link to from e-mail or a Web site Utilities > Poll Builder
Create and manage content	Content Library	Create and manage content objects to use and re-use Utilities > Content Library
Create and manage audience lists	Insight Builder	Query customer data to cerate audience lists based on demographics, preferences, RFM (Recency Frequency Measure) scores and e-mail response history Data > Insight Builder
	Data Director	Seamlessly transfer data to and from e-Dialog systems Data > Data Director
Monitor campaign results	eReports	Analyze the performance of campaigns Reporting > eReports
	Pulse Reports	Get instant reports on vital statistics Reporting > Pulse Reports
	Precision Dashboard	See graphs that show how well your e-mail marketing is succeeding Reporting > Precision Dashboard
Assign and manage client and user permissions	User Management	Assign permission to users so that they can use specific applications, perform certain activities within those applications, and have some default values set in those applications Administration > User Management

Note: In addition to the tools listed here, your organization might have custom applications for specific user-defined purposes. Contact your e-Dialog account team if you need a custom application.