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About Grid Publisher
e-Dialog Grid Publisher™ helps you manage the organization of complex and large-scale mailing setups. You can think of a grid as table-driven logic that is much easier to manage than Case symbols or the IF-THEN-ELSE logic in custom symbols, particularly when a large number of symbols and/or symbol values is involved.
Conceptually, a grid is a table of symbol values. Each column of the table represents a symbol. Each row contains string content or content object identifier values to merge into the content.
The first column of the grid is known as the key column and determines the set of values to merge into the e-mail for each recipient.
In the example below, the key column (G1STATE) contains the state in which the e-mail recipient resides. The value of G1STATE at mailing time determines the values of the other symbols (G1HOURS ... G1PROMOCD). The example grid is shown as a partial Excel spreadsheet for clarity.
The cell content for this example might look like the following:
Did you know that Newco has _G1NUMSTORES__ in your area? In fact, our stores are open from _G1HOURS__ each day. And to assist you with any customer serivce questions, please call our customer serivce hotline at _G1CUSTSERTEL__ anytime you like! Finally, as our gift to you, please use _G1BONUSBUCKS__ of complementary "Bonus Bucks" towards the purchase of any of this weeks clearnace deals on _G1WKLYSPECIAL__ by bringing this e-mail into any of our _G1STATE__ stores or by calling a catalog representative at 1-800-123-4567. Cashier/Catalog, use promotion code _G1PROMOCD__. |
An e-mail to a recipient from MA would appear as follows:
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The value of the grid key (G1STATE in the example) for each e-mail recipient can be based on one of the following:
- a specific symbol within the cell; the value of the symbol is determined at mailing time from recipient data in the master database
- a static user selected value; this method is intended only for targeted audience lists.
For more information see How Grid Publishing Works.
Note: Grid Publisher is not supported in Campaign Builder 6. If you open a cell that uses grid publishing, Campaign Builder 6 returns the message "This cell is only supported under Precision Central 7.0'". Click OK to return to the campaign list.
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